Ashton Woods in Houston Neighborhoods: Pricing, Quality, Design Style & How They Compare

By Taco Street Houston

If you’re looking for a stylish, customizable home in Houston, Ashton Woods offers a solid option. Known for its focus on modern design and personalization, the builder targets mid-to-upper-tier buyers, balancing affordability with high-quality finishes. Homes are available across Houston’s top master-planned communities, with pricing ranging from the $300,000s to $700,000s+ depending on lot size and location. Key highlights include:

Design Studio: Personalize interiors with curated collections and professional guidance.
Pricing Tiers:
- 40′-50′ lots: Mid-$300s to $450s+
- 55′-60′ lots: High $400s to $600s
- Premium communities: $600s to $700s+
Energy Efficiency: Standard features like high-performance HVAC systems, Low-E windows, and smart-home tech.
Locations: Builds in sought-after areas like Katy, Cypress, and The Woodlands, offering family-friendly amenities and proximity to top schools.

Compared to Perry Homes and Highland Homes, Ashton Woods stands out for its sleek, modern designs and extensive customization options, appealing to buyers who prioritize style and personalization. Perry Homes leans more traditional, while Highland Homes offers a budget-friendly middle ground.

For buyers who value design and flexibility without the cost of a fully custom home, Ashton Woods is a strong contender in Houston’s competitive market.

What Makes Ashton Woods Stand Out in Houston

In Houston’s bustling housing market, Ashton Woods sets itself apart by focusing on customization that aligns with each buyer’s unique vision. A key part of this approach is their immersive design studio experience, which feels like working hand-in-hand with a professional interior designer.

Personalization & Design Studio Experience

Ashton Woods takes personalization to the next level with a structured design studio process. This three-step journey includes identifying your inspiration, choosing finishes, and receiving regular updates along the way. Professional designers work closely with buyers to ensure the home reflects their style and suits their lifestyle needs.

Whether you’re inspired by Pinterest boards, magazine tear-outs, fabric samples, or photos of your dream spaces, you can bring those ideas to the table. These elements help create a tailored design package that feels cohesive and personal. This level of customization resonates with Houston’s diverse homebuyers – whether they’re relocating professionals or growing families searching for a home that truly mirrors their personality and preferences.

Ashton Woods Pricing in Houston

To understand Ashton Woods pricing in Houston, it’s important to consider lot sizes and the community tiers they cater to. Positioned in the mid-to-upper price range, Ashton Woods offers homes that balance stylish designs and included features, steering clear of entry-level simplicity while staying below the cost of luxury custom homes. Pricing depends on factors like lot size, community, and customization level.

Here’s a closer look at how these elements influence costs across different lot sizes.

40’–50′ Lots: Mid-$300s to $450s+

Homes on smaller lots typically start in the mid‑$300,000s and go up to the $450,000s before upgrades. Even at this level, Ashton Woods stands out with its design-forward approach. These homes feature modern elevations, well-thought-out floor plans, and quality finishes that are included as standard – features that many volume builders would charge extra for.

Standard offerings often include designer-selected color palettes, upgraded lighting, and clean, contemporary architectural details that boost curb appeal. Inside, you’ll find granite countertops, wood-look flooring in main living areas, and modern cabinet hardware – all included in the base price.

However, Ashton Woods is known for its customization options, which can significantly adjust the final price based on the buyer’s preferences.

55’–60′ Lots: High $400s to $600s

For those needing more space and refined details, larger lots provide additional value. Homes on these lots generally range from the high $400,000s to the $600,000s, offering expanded floor plans and outdoor spaces ideal for families.

At this level, the homes come with more premium features as standard. Expect upgraded appliance packages, enhanced trim work, and more sophisticated architectural details, both inside and out. The larger lots also allow for better integration of outdoor living spaces, creating a seamless flow between the interior and exterior.

This price range is particularly appealing for buyers who want spacious, well-designed homes while leaving room in the budget for upgrades. Popular enhancements include upgraded master suites, premium kitchen packages, or high-end flooring, allowing buyers to further personalize their homes.

Premium Communities: $600s to $700s+

In Houston’s most sought-after master-planned communities, Ashton Woods homes start in the $600,000s and can exceed $700,000 before customization. These higher prices reflect the premium locations, superior amenities, and larger lots that these communities offer.

Homes in this tier come with elevated architectural packages, luxury finishes, and enhanced outdoor spaces as standard. Features like coffered ceilings, upgraded millwork, premium appliance suites, and outdoor living areas are typically included, rather than being optional upgrades.

The design studio experience becomes even more central at this level, as many buyers choose to add personalized touches. Popular customizations in this range include wine rooms, upgraded home offices, luxury master retreats, or outdoor kitchens. The higher base prices reflect not just the prime locations but also the inclusion of features that would be considered upgrades in lower-priced communities.

These homes are particularly attractive to move-up buyers, relocating professionals, and families who prioritize both location and design quality. In Houston’s competitive high-end market, Ashton Woods holds its own against other builders focused on design and quality, appealing to discerning buyers looking for a home that fits their lifestyle.

Houston Neighborhoods & Communities with Ashton Woods Homes

Ashton Woods builds homes in a variety of master-planned communities across Houston, each offering its own unique atmosphere and price range. Here’s a closer look at what makes each region special.

Katy / Fulshear / West Houston

Communities in West Houston are designed for active lifestyles and easy access to major employment hubs. Elyson stands out with its wide-open outdoor spaces and family-friendly amenities. Cross Creek Ranch and Cross Creek West combine lush, mature landscaping with modern conveniences, making them great options for those who want established neighborhoods with plenty of recreational activities. For a more upscale feel, Tamarron features premium sections with larger lots and architectural upgrades, offering a touch of country club elegance.

Cypress / NW Houston

In Northwest Houston, family life and convenience take center stage. Bridgeland is a favorite for its sprawling parks, pools, and a variety of home styles that cater to active families. Dunham Pointe provides a more intimate, resort-like atmosphere, appealing to those who prefer smaller, close-knit communities. Meanwhile, Towne Lake delivers a unique water-oriented lifestyle, with homes centered around a large, scenic lake.

Richmond / Rosenberg / Sugar Land

Southwest Houston neighborhoods blend a sense of tradition with modern amenities. Harvest Green is perfect for those who value sustainable living, offering a connection to the area’s agricultural roots. Candela strikes a balance with its thoughtfully planned community features and easy access to nearby conveniences. For a cozier feel, Veranda offers quality schools and ample neighborhood resources in a more intimate setting.

Conroe / The Woodlands Area / North Houston

The northern suburbs are known for their natural beauty and top-rated school districts. The Highlands offers scenic surroundings with carefully designed landscaping. Woodforest combines modern home options with plenty of recreational amenities, making it ideal for families. For those looking for affordable new homes in sought-after locations, Granger Pines is an excellent choice.

Manvel / Iowa Colony / Alvin / Pearland

The southern areas focus on providing value and flexibility. Meridiana is a modern master-planned community that enhances everyday living with its thoughtful design. Premium sections of Sierra Vista cater to those seeking upscale features and stylish community environments. Sterling Lakes offers a mix of natural beauty and contemporary amenities, creating a well-rounded living experience.

Each Ashton Woods community reflects the character of its location, with designs that align with local preferences. Whether you’re looking for a family-friendly neighborhood, resort-style amenities, or a more refined, upscale environment, these neighborhoods offer a variety of options. Ashton Woods’ commitment to personalized design ensures you’ll find a home that fits your lifestyle perfectly.

Design, Floor Plans & Architectural Style

Ashton Woods is known for crafting homes that feel custom-made, thanks to a focus on thoughtful details and carefully chosen interior packages. This approach delivers a high-end experience without the hefty price tag, ensuring every home feels both personal and polished. From the exterior façade to the smallest interior touch, every element is designed with care.

Modern Elevations & Architectural Details

The exteriors of Ashton Woods homes are designed to leave a lasting impression. With clean lines, strategic use of stone and brick accents, and well-balanced windows, these homes offer timeless curb appeal. Materials like smooth stucco paired with natural stone or board-and-batten siding combined with brick details create a striking yet harmonious look. Covered outdoor living spaces are a common feature in many Houston homes, making them perfect for enjoying the Texas weather while seamlessly expanding the home’s footprint.

Inside, the attention to detail continues. Features like coffered and tray ceilings bring an air of sophistication to main living spaces, while arched doorways enhance the flow between rooms. Kitchens are designed not only for style but also for practicality, with extended layouts that include walk-through pantries and sculleries – perfect for keeping clutter out of sight while maintaining functionality.

Designer-Curated Interiors

While the exteriors draw you in, the interiors are where personal style truly shines. Ashton Woods simplifies the design process by offering curated interior collections that ensure every element works together effortlessly. These collections include coordinated options for cabinetry, countertops, flooring, and hardware, creating a cohesive and polished look.

The collections cater to a range of tastes. For example, the Minimalist Collection emphasizes simplicity with neutral cabinetry, white quartz countertops, and soft, muted flooring. On the other hand, the Industrial Collection appeals to bolder preferences, featuring deep gray Marengo Silestone quartz countertops, a porcelain backsplash that mimics old-world brick, and matte black hardware throughout.

Homebuyers work closely with professional designers at The Studio to personalize their interiors. While structural changes to floor plans are limited, buyers can choose from thousands of design options for cabinets, countertops, appliances, backsplashes, and flooring. This collaborative process ensures that each home reflects the buyer’s personality while maintaining a cohesive design [5, 6, 9, 10, 11].

Texture plays a big role in creating depth and character within the interiors. Elements like wood paneling, decorative plaster, intricate tilework, and natural stone add richness to every room. Kitchens, in particular, receive special attention, with extended layouts that include sculleries and walk-through pantries. These designs allow the main kitchen to serve as a welcoming gathering space while keeping prep areas and storage neatly tucked away.

The end result is a home that feels both thoughtfully curated and uniquely personal. Ashton Woods provides professional design guidance, eliminating the stress of coordinating individual selections. The result is a home that combines aesthetic appeal with practical functionality, offering Houston buyers a space that truly reflects their style and needs.

Construction Quality & Materials

Ashton Woods places a strong emphasis on creating homes that combine lasting durability with elegant design. By carefully selecting materials and paying attention to every detail, they aim to craft spaces that are both practical and visually appealing.

Structural Quality & Material Choices

Ashton Woods prioritizes materials that not only look great but also stand the test of time. From exterior finishes to interior surfaces, every choice is made with durability in mind. This approach ensures that their homes maintain both their structural integrity and aesthetic charm over the years.

Considerations for Houston Living

For homebuyers in Houston, it’s especially important to consider factors like foundation stability, effective moisture control, and reliable HVAC systems. These elements are crucial for maintaining a comfortable and durable home in the area’s unique climate. Ensuring these features meet high standards is key to making a confident investment.

Energy Efficiency & Smart Home Features

In Houston’s scorching summers, energy efficiency isn’t just a nice-to-have – it’s a must for keeping utility bills in check and staying comfortable indoors.

Energy-Saving Features

Ashton Woods incorporates a variety of energy-saving features as standard in their Houston homes, designed to handle the challenges of Texas’ intense heat and humidity. A key focus is on creating a tightly sealed building envelope to enhance cooling efficiency.

Effective insulation and air sealing are critical for maintaining consistent indoor temperatures. This reduces the strain on cooling systems, which is especially important in Houston’s climate, where high heat combined with humidity can drive up energy usage if homes aren’t properly insulated.

The homes are equipped with high-efficiency HVAC units that are carefully sized to meet the specific needs of each home. This avoids the pitfalls of oversized systems, such as frequent cycling, energy waste, and difficulty controlling indoor humidity levels.

High-performance windows and doors, featuring Low-E glass, help block excess heat while still allowing plenty of natural light. Paired with quality frames and advanced sealing methods, these features minimize drafts and contribute to better indoor air quality and energy conservation.

Programmable thermostats come standard, enabling homeowners to customize heating and cooling schedules to match their daily routines, adding both comfort and savings.

Beyond these passive energy-saving measures, Ashton Woods integrates smart technology to enhance convenience and security.

Smart-Home Technology

For modern buyers who value connectivity, Ashton Woods homes come prepped with smart-home capabilities, making it easier to integrate advanced tech without major modifications.

Pre-wiring for reliable Wi-Fi and smart security systems simplifies the addition of devices like video doorbells and home monitoring systems – perfect for those prioritizing safety and peace of mind.

Optional upgrades include smart lighting controls and automated garage door systems. These features allow homeowners to manage lighting and access remotely through smartphone apps, offering both convenience and added security.

Smart thermostats, equipped with Wi-Fi, enable remote temperature adjustments. Whether homeowners are traveling or simply out for the day, they can control their home’s climate from virtually anywhere.

Additionally, the electrical setup is designed to support EV charging stations, catering to the growing demand for electric vehicles.

Together, these energy-efficient designs and smart-home features not only enhance daily living but also prepare homes for future technology, making them a wise investment for Houston homeowners.

Ashton Woods vs Perry Homes vs Highland Homes

When searching for a new home in Houston, three builders often make it to the top of buyers’ lists: Ashton Woods, Perry Homes, and Highland Homes. While all three cater to the mid-to-upper-tier market, they each bring their own spin to design, pricing, and the overall buying experience.

Design & Architecture

Each builder brings a unique style to the table, offering something for different tastes in the Houston market. Ashton Woods leans heavily into modern, contemporary designs. Their homes feature sleek exteriors with clean lines and carefully thought-out details that stand out. Inside, they offer designer-curated interiors with coordinated color schemes, upgraded lighting, and stylish finishes that feel cohesive and intentional.

Perry Homes, on the other hand, sticks to more classic, traditional designs. Their focus is on functional layouts and reliable construction, creating homes that feel familiar and comfortable – perfect for buyers who prefer timeless aesthetics.

Highland Homes takes a more balanced approach, blending modern and traditional elements. While they’ve updated their exteriors, their designs generally fall between the sophistication of Ashton Woods and the traditional reliability of Perry Homes.

When you visit their model homes, the differences are clear: Ashton Woods showcases cutting-edge style, Perry Homes emphasizes practicality and dependability, and Highland Homes offers a middle ground between the two. These distinctions set the stage for understanding how they differ in pricing and customization.

Pricing & Customization

Although all three builders operate in similar price ranges, their approach to pricing and customization sets them apart.

Ashton Woods homes typically start in the high $200,000s and can exceed $600,000, depending on the community and lot size. They also offer buyers access to an in-house design studio, providing plenty of options to personalize finishes and features. However, these upgrades can add up quickly, increasing the overall cost.
Perry Homes focuses on delivering well-priced base models with many standard features included. Their straightforward approach appeals to buyers who want a move-in-ready home without the hassle of extensive upgrade decisions.
Highland Homes tends to come in at a lower price point compared to Ashton Woods in the same communities, making them a more budget-friendly option. While they’ve improved their customization offerings, they still provide fewer design choices than Ashton Woods.

These pricing strategies reflect each builder’s priorities and target audience, which becomes even clearer when looking at their community presence and ideal buyers.

Community Presence & Ideal Buyer Profiles

Each builder has carved out a distinct footprint across Houston’s sprawling neighborhoods, catering to specific buyer needs.

Ashton Woods has the most extensive community presence, building in sought-after areas like Rosenberg, Magnolia, League City, Angleton, Spring, Katy, Mont Belvieu, Crosby, Waller, and Cypress. Their communities often feature family-friendly amenities such as resort-style pools, splash pads, walking trails, and community centers. Many are located in highly rated school districts like Katy ISD, Pearland ISD, Conroe ISD, and Cypress-Fairbanks ISD.

Perry Homes focuses on well-established master-planned communities, particularly in northwest Houston and the Greater Katy area. This focus appeals to families looking for convenience, dependable construction, and proximity to key amenities.

Highland Homes is rapidly expanding across Houston’s suburbs, often entering neighborhoods at more accessible price points. This strategy resonates with buyers who are value-driven and want to get the most features and space for their money.

The ideal buyer for each builder is distinct: Ashton Woods attracts design-savvy buyers and those relocating to Houston who want stylish interiors and modern touches. Perry Homes appeals to practical families seeking dependable construction in great locations. Highland Homes is a favorite for budget-conscious buyers who want a quality home without breaking the bank.

These differences highlight how each builder caters to specific priorities, whether it’s design flair, straightforward pricing, or maximizing value, helping buyers find the perfect fit for their needs.

Who Is Ashton Woods Best For?

Ashton Woods is an excellent choice for buyers who appreciate modern design and the ability to personalize their homes.

Style-Conscious Buyers & Design Enthusiasts

If design is your passion, Ashton Woods delivers. From sleek, modern exteriors to thoughtfully crafted interior packages, their homes are designed to impress. The AW Studio provides a chance to personalize elements like tile, flooring, and cabinetry, allowing homeowners to create spaces that reflect their personal taste and lifestyle. For those who see their home as an extension of their style, Ashton Woods offers the perfect canvas. Families and professionals alike are drawn to the combination of stylish aesthetics and functional layouts, making these homes ideal for anyone who values both beauty and practicality.

Move-Up Families & Relocators

Beyond design lovers, Ashton Woods is also a go-to for families looking to upgrade or professionals relocating to Houston. With over three decades of homebuilding experience, the company has built a reputation for reliability – something that’s crucial for buyers making a significant investment. Features like flex rooms, game rooms, and spacious garages cater to the needs of growing families, while modern layouts ensure homes are adaptable for changing lifestyles.

For those relocating, Ashton Woods offers homes that make a statement. The modern architecture and designer-curated interiors not only look great in photos but also help create a strong first impression in a new city. Whether you’re a family in need of more space or a professional seeking a stylish, functional home, Ashton Woods offers a lifestyle-focused option that blends design and practicality in Houston’s competitive market.

Conclusion: Why Consider Ashton Woods in Houston?

Ashton Woods brings a blend of exceptional design, extensive experience, and personalized options to Houston’s competitive homebuilding scene. With a track record spanning over 30 years and more than 50,000 homes built since 1989, they’ve earned recognition as one of the largest private homebuilders in the U.S.. Their homes are crafted to impress, offering spaces that cater to modern living – whether it’s entertaining in open-concept layouts or working comfortably from a home office.

Their design centers give buyers the chance to truly make their homes their own. From choosing custom finishes to tweaking layouts, you can create a space that reflects your style and needs. This focus on personalization, paired with their mid-to-upper-tier pricing, offers a compelling option for those seeking more than just a standard home.

For buyers on a tighter budget, Ashton Woods provides solutions through their Starlight Homes initiative. This program makes homeownership more accessible without compromising on quality or design, offering affordable options for first-time buyers or those working within specific financial limits.

Ashton Woods also carefully selects locations for their communities, ensuring they’re part of Houston’s most sought-after master-planned neighborhoods. These areas often feature amenities like walking trails, pools, and access to highly-rated schools. Whether you’re considering Bridgeland, The Highlands, or Cross Creek Ranch, their communities are designed to suit a variety of lifestyles and commuting needs.

Want to explore Ashton Woods communities tailored to your preferences? Taco Street Locating can help you find the perfect match. With our local knowledge, we’ll guide you to Houston-area neighborhoods offering Ashton Woods floor plans that align with your budget, style, and location priorities. Let us simplify your search for your next home.

FAQs

What makes Ashton Woods a great choice for building a new home in Houston?

Ashton Woods is known for its focus on design and a wide range of customization options, allowing buyers to craft a home that reflects their personal style and preferences. With the help of their design studios and experienced consultants, the process becomes straightforward and tailored to your vision.

Beyond their stylish interiors and sleek architectural designs, Ashton Woods homes prioritize energy efficiency, incorporating smart home features and materials suited to Houston’s climate. For those looking for a blend of quality, adaptability, and modern aesthetics, Ashton Woods delivers strong value in the mid-to-upper-tier housing market.

How does Ashton Woods’ design studio make building a home more personalized and enjoyable?

Ashton Woods’ design studio provides a personalized experience where expert designers guide you in shaping a home that truly reflects your style. From finishes to fixtures, you’ll have access to a wide selection of options, making it easy to choose details that match your vision.

This interactive process is designed to encourage creativity and adaptability, helping you create a space that feels entirely your own while maintaining a polished and harmonious design throughout.

What energy-efficient and smart home features are included in Ashton Woods homes?

Ashton Woods homes prioritize energy efficiency, incorporating features like fresh air ventilation, improved temperature management, and quieter interiors to create a comfortable living environment. These homes are designed to help lower energy use while maintaining a balance of style and practicality.

On top of that, Ashton Woods integrates smart home technology to simplify everyday living. With advanced thermostats and integrated systems, homeowners can easily monitor and control various aspects of their home. These features are perfect for anyone seeking a modern home that aligns with an energy-conscious way of life.